Journey Mapping is the process of mapping the connected elements of different types of journeys such as customer journeys.

Journey maps are the ideal interface for not just mapping but actually operationally managing customer journeys, finally and truly breaking down the siloes within the organization and unite the different parts and functions around being truly customer-centric, creating great customer experiences and thus building the company’s brand in the market. There are many variations of journey maps and journey mapping, all of which are made easier through flexible journey mapping software that can be configured to match the different types and elements.

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