Connect the dots across the customer journey
By using an interactive canvas instead of, or in addition to, traditional paper and sticky-notes, teams can add and connect many different types of touchpoint dots, see how they connect, edit their details for different mpas, and view them from different perspectives.
Identify customer journey gaps and opportunities
By viewing your customer journeys on an interactive canvas of connected elements, it becomes easy to identify gaps in terms of touchpoints and feedback and then fill those gaps.
Enable effective collaboration through a shared vision
A shared vision creates shared understanding based on a framework that is understood by all involved. As execution gets tracked over time, teams and team members can connect their involvement to visual changes. This communal point of reference enhances communication and transparency, enabling ever more effective collaboration over time.