Digital transformation focuses organizations around customer journey experiences, which stimulates organizational transformation and the consideration of new business models.

In an age of digital disruption the term digital transformation encompasses the massive changes in the way companies plan for the impact of digital on customer experiences and how they have to change their "way of doing things" to compete in the digital economy. Within this context, mapping and managing customer journeys creates radically simplified views and processes that can rally the organization around a common purpose.

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