A touchpoint inventory represents both the verb of gathering a complete list of interaction touchpoints as well as the noun that is the result of that.
A digital touchpoint inventory is the front-end tool that enables customer journey mapping of those touchpoints. By conducting a touchpoint inventory and storing it digitally, time is saved in not having to re-conduct the inventory or brainstorm touchpoints each time you want to create a journey map. You also don’t have to worry about misplacing touchpoints or the documents they may be contained in. This is best done therefore with touchpoint inventory software.
