A touchpoint inventory represents both the verb of gathering a complete list of interaction touchpoints as well as the noun that is the result of that.

A digital touchpoint inventory is the front-end tool that enables customer journey mapping of those touchpoints. By conducting a touchpoint inventory and storing it digitally, time is saved in not having to re-conduct the inventory or brainstorm touchpoints each time you want to create a journey map. You also don’t have to worry about misplacing touchpoints or the documents they may be contained in. This is best done therefore with touchpoint inventory software.

What is Touchpoint Inventory Software?